18 March 2010

Trying for Positive Thinking

It is difficult to maintain a positive thinking environment when you feel as if it is made out to be your fault that your company has not had business in the last 3 months due to the website change. I need to increase the search rating of the site, which hopefully will get the desired effect. This can be either very simple or very time consuming. I have a feeling it will be the latter.

But what I need to figure out is how not to feel attacked for the decisions that I've made in regards to the website. I've worked very hard on updating the information to suit the boss. He is even willing to take responsibility for allowing me to post it up without it being ready. He was just impatient for the new information to be put up. Well it's up, but what good does that do if no one is looking for us.

But really does a website make sales? Especially one such as ours? I think it is highly possible we have too much information (read box text) on the website without a very easy way of seeing what exactly the customers may want. I have done whatever it is that I could, but there is little I can do when the information that is provided to me is pretty much lots of large paragraphs as opposed to bullet points. What is it that customers really want though? I'm no marketing expert and apparently neither is my boss.

Maybe appealing to people's emotions or pity is not the way to grab sales. "We are at the end of the road" or "we may not make it next month" are not the most positive things to hear. How does that make us feel about our job security in this festering economy? Oh did I mention, I've never once heard him say anything to the employees about this. Only on the phone to old friends or potential customers.

But I thought last week's meetings were successful. I know he's been working hard to garner some sales. I don't see how my putting up a new layout and website was as catastrophic as he's making it out to be. But what do I know. I'm just the technical editor going above and beyond what I was originally hired for to attempt to make the website better.

In other news, I think I have allergies or a cold, but I am so glad the blizzards are gone and done (please no more... for a while... 100 years?) I've been looking into other employment, for example sending out 7 applications on Tuesday alone. I'm trying to remain positive. I'm trying to do what I can for my job. I'm trying not to get stressed out by everything.

Is it too much to ask for one week without feeling attacked for doing my job?

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